our strategies
An initiative of Naija Feminists Media, ADoF is a show that amplifies feminist insights on various subjects that concern women. It also spotlights Nigerian women making waves worldwide, highlighting how they became feminists and how the ideals have bettered their lives and careers.
Female-centered media content
We publish women-related news, investigative stories, and films, including movies and documentaries, vodcasts, and art to increase women’s visibility in the media and offer perspectives on issues that centre on women.
Women’s rights advocacy
We do this by organising and covering women-related protests and creating street art content that promotes male respect for women.
Community Engagement
We partner with people in the local community to promote women’s rights in their area, train local newsrooms to report on women-related stories, engage with organisations to make policies that favour women in their companies, and provide support for vulnerable women.
High-level research
We conduct industry-related high-level research and publish women-related news, investigative stories, documentaries and films to ensure the free flow of accurate information about women.
In-depth analysis
We conduct an in-depth analysis of women-related experiences towards providing accurate data to change the status quo.
Stakeholder gathering
Through our annual conference, we engage with media owners, journalists, politicians, and women’s rights advocates to discuss and promote the agenda of female liberation in Nigeria.
Policy formulation and implementation
To create impact, we formulate policies instrumental to women’s liberation and lobby for its implementation at the national level.
Women are discriminated against religiously, politically, culturally and socially in Nigeria. In elective and appointive political positions, women’s participation is less than 7% nationally, far 59 below 22.5% of the global average and 23.4% of the regional average (Aina-Pelemo, 2021). Also, some cultures still practice female genital mutilation (FGM) and indulge in barbaric cultures where girls are born for the sole purpose of using them to repay debt. Yet, the media has been complicit in propagating misogynistic and patriarchal narratives that have subjugated women for many years and demonised the gender equality movement.
“It sickens to see that many women today just engage in this mass of inexplicable oddity, and they tag it feminism. Our Nigerian ladies want to tailor their feminism on the premise of ‘I can’t be a slave to any man. After you are done eating, wash your plate, and I will wash mine; if you cannot wash my pants, I cannot wash your boxer. If you are not ready to clean up for your baby, then let’s not bother giving birth. How do these absurdities fit into the philosophical foundation of feminism?” One of Nigeria’s most prominent media platforms, The Cable, published on their platform on August 31, 2017; The story written by Babajide Adeokin is titled “Pro-women to anti-men movement: Nigerian wave of feminism”
Several researches have also revealed how media are created by men for the consumption of men. However, with the growth of incel culture, it is time the media steps up and undo it. Naija Feminists, therefore, leverages technological and journalistic tools to expose misogyny, improve African feminists’ representation, and empower women.
