Our Strategies
We work towards women’s liberation through:
- Female-centred media content: We report on women-related news, investigative stories, fact-checks, events, explainers, and articles to increase women’s visibility in the media and offer perspectives on issues that centre on women.
- Women’s rights advocacy: We leverage technology to advocate for women’s rights online, while organising and covering demonstrations, and on-ground events to advance gender equality
- Community engagement: We partner with people in the local community and other CSOs to promote women’s rights in their area, train local newsrooms to report on women-related stories, engage with organisations to make policies that favour women in their companies, and provide support for vulnerable women.
- High-level research: We conduct industry-related high-level research about women to ensure the free flow of accurate information about us.
- In-depth analysis: We conduct an in-depth analysis of women-related experiences towards providing accurate data to change the status quo
- Stakeholder gathering: We engage with media owners, journalists, politicians, and women’s rights advocates and other stakeholders to discuss and promote the agenda of female liberation in Nigeria
- Policy formulation and implementation: We formulate policies and policy briefs instrumental to women’s liberation and lobby for their implementation at the national level
Our Audience
Our organisation’s subjects are women and girls. Therefore, they are our primary audience.
Other key audiences are:
- Policymakers
- Media owners
- Journalists
- Community leaders
- News outlets
- Local media consumers