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Femrivied is a mobile platform founded by Oluwatoyin Magbagbeola to address a quiet but persistent reality: talented African women are often excluded from meaningful work opportunities not because they lack skill, but because existing systems are not built for their lives.
Born from its founder’s personal experience navigating the difficulty of finding genuine remote work, Femrivied was created to bridge the gap between African women and flexible, global employment opportunities.
By prioritising access, dignity, and economic independence, Femrivied connects women, particularly those with caregiving responsibilities or limited flexibility, to remote roles while supporting organisations to hire based on competence rather than bias.
In this conversation with Naija Feminists Media, the founder reflects on building Femrivied, challenging perceptions around African women’s labour, and reimagining what inclusive hiring can look like at scale.
- You are the CEO and Founder of Femrivied, a mobile platform designed to connect African Women with remote job opportunities and empower them economically. Can you share your journey on building Femrivied?
Femrivied started from something very personal. I realised how hard it is to find genuine remote work, and even harder as a woman who may not have the flexibility to commit to a traditional 9–5. Many women, especially those with families or caregiving responsibilities, step away from the workplace for valid reasons. But that break can quietly damage their careers, making it difficult to return or earn independently again.
I kept seeing talented women with so much potential being limited by systems that weren’t built for their realities. So I started Femrivied, a platform that connects African women to flexible remote job opportunities. My goal is simple: to create access, restore confidence, and make economic empowerment possible without forcing women to choose between their responsibilities and their growth. Femrivied is my answer to a problem I saw too often, and refused to ignore.
- Femrivied is known for connecting African women with remote and flexible job opportunities. Can you share more on the goals and mission of Femrivied?
Femrivied was created with a clear mission: to expand economic opportunities for African women through access to remote and flexible work. Our goal is to remove the barriers that prevent many women from fully participating in the workforce, whether those barriers are location, caregiving responsibilities, limited visibility, or lack of access to global employers. We believe talent is everywhere, but opportunity is not. Femrivied exists to bridge that gap.
Beyond just job connections, our mission is to empower women with confidence, structure, and support throughout the hiring process, from screening and interviews to work agreements. We aim to create a future where African women can earn sustainably, grow professionally, and compete globally without having to sacrifice their personal responsibilities. At its core, Femrivied is about access, dignity, and economic independence.
- From your experience, what is the biggest problem organisations face when hiring African women, and how does Femrivied help address it?
From my experience, one of the biggest challenges organisations face when hiring African women is perception and uncertainty. We’ve heard concerns and excuses like unreliable internet access, lack of global payment systems, or assumptions that women lack the required skills or training. While some of these concerns reflect real infrastructural gaps, many are rooted in limited exposure to the depth of talent available.
Femrivied addresses this by acting as a trusted bridge. We pre-screen candidates, support interview processes, and ensure clarity around expectations, deliverables, and communication. We also guide employers on practical solutions for global payments and remote collaboration, reducing friction on both sides.
Most importantly, we focus on preparing and positioning women competitively, ensuring they have the tools, confidence, and structure to thrive in remote roles. By providing structured support and accountability, Femrivied helps organisations move past assumptions and hire based on competence, not bias.
- Data shows that about 60% of working-age women are in the labour force in Sub-Saharan Africa, and women earn on average 39% less than men across 41 African countries. What would you recommend as the most effective way to ensure companies increase gender equality in their companies?
The most effective way to increase gender equality is simple: companies have to be intentional and accountable. It’s not enough to say you support women; you have to measure it. That means reviewing pay structures, closing salary gaps, and tracking how many women are being hired and promoted.
Flexibility is also key. Many women don’t lack talent; they lack systems that accommodate real life. Remote work, flexible hours, and outcome-based performance can make a huge difference. Lastly, companies need to remove bias from hiring and promotion decisions by focusing on skills and clear evaluation processes. Gender equality doesn’t happen by chance. It happens when companies build it into their structure, culture, and leadership priorities.
- How do you work with companies to help them find and hire African women through Femrivied? What projects or support does Femrivied offer to increase women’s career prospects and an organisation’s hiring success?
We work with companies as a hands-on hiring partner, not just a listing platform. We start by understanding their needs, then source and pre-screen qualified African women, support interviews, and assist with work agreements and negotiations to ensure a smooth process. This helps companies save time and hire with confidence.
On the women’s side, we provide guidance, interview preparation, and access to global opportunities to position them competitively. As we continue building the Femrivied app, the process will become even more seamless, making it easier for companies to hire and for women to access remote opportunities directly and efficiently.
- How do you see Femrivied evolving in the next five years?
In the next five years, I see Femrivied evolving into a fully scaled platform where African women are easily onboarded and matched with companies hiring remotely. We plan to launch the app, making it simple for women to create profiles, showcase their skills, and apply for opportunities, while companies can post roles, screen candidates, and hire efficiently.
We aim to measure traction, track placements, and continuously refine the platform to improve outcomes for both women and employers. Ultimately, Femrivied will not just be a hiring tool; it will be a data-driven ecosystem that empowers women economically, helps companies access top talent, and contributes to closing the gender employment gap across Africa.
