BBNaija’s Imisioluwa Eniola Becomes SoftCanada Brand Ambassador 

Imisioluwa Eniola Ayanwale, popularly known as Imisi and winner of Big Brother Naija Season 10, has officially been appointed as a brand ambassador for SoftCanada. This new development was announced on her X handle (formerly Twitter) on Monday, February 23, 2026.

SoftCanada is a digital platform guide designed to help and support immigrants of African descent to navigate life in Canada. It focuses on blending culture, career development, and immigration insights to help them build a stable and successful life. 

Since her triumph as the winner of BBNaija Season 10 on October 5, 2025, Imisi has secured several major brand endorsements, including a multimillion-naira deal as a Palmpay brand ambassador, an ambassadorial deal with Indomie Noodles, and a Mapia Tea brand ambassadorship. This recent partnership added to her growing portfolio of brand deals. The entrepreneur is also launching her own fashion and lifestyle brand, 606, featuring tote bags, T-shirts, and crop tops.

Reacting to her latest achievement, the BB Naija star said,

“This one is about real guidance, real opportunities, and helping you build a stable life in Canada. If Canada is part of your plan, stay with me. We’re about to make the journey easier.”