Afrobeats singer Simi sign five-year collaboration deal with MOL Tech Accessories

Nigeria-based technology firm MOL Tech Accessories has signed a five-year collaboration and endorsement deal with Afrobeats singer and songwriter, Simi. The partnership kicked off with the launch of MOL x SYMS, a new collection that blends technology, lifestyle and culture in innovative ways.

Simi shared her excitement on Instagram, writing: “Signing with MOL isn’t just ‘another deal’; it’s a partnership that has brought one of my dreams to life—a dream I’ve had for years, almost shelved. I can’t take it for granted. I’m not allowed to.”

Founded over two years ago, MOL Tech Accessories has expanded its operations to 27 states across Nigeria. The company produces chargers, cables, power banks, earphones and headsets, all backed by an 18-stage quality assurance process that meets international standards.

In 2024, MOL strengthened its position in the audio technology space with the launch of its signature sound technology, MOL XXSOUND, as part of its ambition to become Nigeria’s leading audio technology brand.

At the launch event, Simi described the collaboration as a natural extension of shared creativity and vision, noting that the partnership reflects her passion for authenticity and innovation.

Chief Executive Officer of MOL Tech Accessories, Sanmi Oladunni, highlighted the wider significance of the deal, saying the company aims to rebuild trust in local brands.

“Partnering with Simi brings passion, credibility, and imagination. Together, we want to prove that Nigerian brands can deliver excellence and inspire confidence,” he said.