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Summary
Ayra Starr has partnered with Roc Nation in a management deal to boost her global music presence while remaining signed to Mavin Records. Roc Nation is a global entertainment company founded by hip-hop legend Jay-Z. The company also manage other Nigerian superstars, including Tiwa Savage, Wizkid, and Burna Boy.
Nigerian Afrobeats star Ayra Starr has achieved a major international milestone. Her name and discography are now featured on the official website of Roc Nation, the global entertainment company founded by hip-hop legend Jay-Z.
The listing confirms a new partnership between the rising star and Roc Nation, just weeks after the company publicly celebrated her first BET Award win.
Despite the new deal, Ayra Starr remains signed to Mavin Records, one of Africa’s top music labels. Her collaboration with Roc Nation is confirmed to be a management or distribution agreement, similar to the arrangements held by international stars like Megan Thee Stallion.
This strategic move is expected to boost her global presence, particularly in the U.S. and European markets. It also sets the stage for high-profile collaborations, stronger brand positioning, and wider access to global audiences.
Most recently, she teased a new single titled Hot Body, expected to drop under Roc Nation’s management. The announcement signals a new chapter in Ayra Starr’s career, as she continues to position herself among the global elite in music.
Ayra Starr now joins a select list of Nigerian heavyweights who have worked with Roc Nation, including Tiwa Savage and Wizkid in 2016, and Burna Boy in 2017.
