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Summary
Tems has been announced as OMEGA’s newest global brand ambassador, marking a historic moment for African representation in luxury fashion.
Grammy-winning Nigerian artist Tems has been officially unveiled as the newest global brand ambassador for OMEGA, the prestigious Swiss luxury watchmaker. This historic announcement places her in the company of elite global figures from the worlds of fashion, film, music, and sports.
Renowned for her soul-stirring voice and genre-defying artistry, Tems becomes one of the few African artistes to secure a global endorsement from the 176-year-old brand. Founded in 1848, OMEGA is internationally recognised for its exceptional craftsmanship, timeless elegance, and legacy of partnering with cultural icons.
With this partnership, OMEGA signals a bold embrace of contemporary creativity and global diversity. In a statement, the brand described Tems as “a symbol of bold creativity and cultural influence,” affirming that her values and artistic vision align seamlessly with OMEGA’s evolving identity.
Wearing OMEGA’s signature timepieces, Tems represents more than just personal success. She carries the aspirations of a new generation of African talent stepping boldly into spaces of prestige, elegance, and legacy.
Her appointment as brand ambassador celebrates her individual achievements and reflects a broader shift toward recognising and celebrating African excellence on the world stage.
